Flodesk Has Changed and It’s Better Than Ever – Here’s Why
If you’ve been in the online business world for a while, you’ve probably noticed the buzz around Flodesk email marketing over the last few months and that’s because they've been making some MAJOR changes – with the biggest one being centered around their updated pricing.
And honestly, anytime a popular platform announces a change like this, people panic. The internet speculates. Threads goes feral. TikTokers declare the platform doomed. It’s predictable at this point.
But something happened with Flodesk that caught my attention in the best way: the way they handled their pricing change didn’t make me trust them less – it made me trust them MORE.
And after everything they’ve rolled out in the last year, I can confidently say that since first joining Flodesk in 2019, the platform has indeed changed… but it’s truly better than EVER and in this blog post I’m sharing why.
Why Flodesk’s Pricing Change Made Me Trust Them More
First, to understand why I feel so strongly about this, it’s important to know that I’m a Flodesk Partner, which means I’ve been able to hop on calls with their founders and leadership team and unlike most SaaS companies, this team is different.
They’re women. (love that for us online business girlies 💅🏼)
They’re honest, thoughtful, and intentional. (very important to me)
Most importantly, they genuinely understand the needs of small business owners.
And they make decisions with that in mind.
So when they announced they’d be moving away from their iconic unlimited pricing model (unlimited subscribers + unlimited emails for one flat rate) they didn’t do what other platforms often do.
They didn’t drop the news overnight in a singular email saying that your plan would change in 30 days. They didn’t quietly change their terms. And they definitely didn’t suddenly bill people more.
Instead, Flodesk did something that I’ve honestly never seen done before from a company.
First, they announced the change wayyyyy in advance so that everyone would have a heads up and not feel caught off guard.
But THEN, they told every single current user that they would be grandfathered into the unlimited pricing. (Meaning that anyone who currently paid for Flodesk would essentially be unaffected by the change – seriously unheard of!!)
AND they allowed new users to lock in the unlimited pricing through Black Friday. (Meaning that people who had yet to sign up for Flodesk, could do so with their current pricing and lock it in forever before the changes took place – again, unheard of!!)
PLUS, the new pricing structure that they put together was still more affordable and fair than most competitors because again, Flodesk understands the needs of the small business owner and they make all of their decisions with them in mind.
While the unlimited era had to end eventually (because growth at scale requires sustainable pricing), the intentionality behind the shift spoke volumes.
And THAT is what got me – after all, intentionality is one of my core values and I reallyyyyy notice when others are thoughtful and intentional with their decisions and actions.
I quickly realized that Flodesk wasn’t just trying to squeeze more money out of small business owners. They weren’t trying to keep up with what the other email marketing platforms were doing.
They were simply doing what any responsible, growing company has to do, but they did it in a way that protected and honored the people who helped build Flodesk from the start.
My Personal Experience Using Flodesk For Email Marketing (as a Blog Writer and Strategist)
I first got a taste of Flodesk in 2019 as a writer for a marketing role and from that point on I was truly hooked. I knew that when I started my own business in 2022 that I would host my newsletters on Flodesk.
And it’s always been the only email marketing platform that I recommend for my clients, even long before I was a Flodesk partner!
Here’s why:
It’s beautiful and intuitive.
While aesthetics might not be everything, they do play a massive role in the online business space, especially when it comes to email marketing.
Because let’s face it – inboxes these days are FLOODED with emails from all kinds of companies and brands, so if you want yours to stand out, it needs to be eye-catching.
And that’s something that a plain text email can’t always do.
So honestly, the clean, modern, and customizable nature of Flodesk emails is one of the main reasons that I’ve always stayed! It’s the perfect platform for those who don’t consider themselves a designer (neither do I!) and the templates make it so easy in case you don’t want to start from scratch.
It’s built for creatives, not tech experts.
Other platforms make you feel like you need a certification to send a simple welcome sequence. There’s nothing that drives me more crazy than wanting to send a simple email, but feeling like I have no clue what button to press and feeling nervous that I’m about to mess something up.
With Flodesk, you can build and automate workflows in minutes, easily send emails whenever you want, segment your lists however you need, and build opt-in forms without spending hours.
It makes email marketing feel fun — not like another chore.
As an online business owner, there’s a good chance that you have a lottt going on content wise and the first thing you’re going to skip when given the chance is the thing that feels like a chore.
Email marketing should feel FUN (as should blogging for your business), but it won’t feel that way if the platform feels dull, confusing, or a little too techy.
Flodesk makes sending emails feel seamless and creative rather than overwhelming – which also helps you stay consistent with your email marketing.
Because the platform is easy to use, beautiful to look at, and designed with small business owners in mind, it removes so much friction from growing your email list and consistently sending emails to connect with your audience.
The Evolution of Flodesk – A Rundown of New Features For 2026
If the pricing update of Flodesk was the headline, the new features they’ve introduced since then are the plot twist, because they didn’t just update pricing and call it a day.
They’ve been building and upgrading… like a LOT!
Here are just a few of the biggest updates they’ve rolled out that make Flodesk email marketing one of the most robust (and creative-friendly) platforms going into 2026:
Major New Integrations
Flodesk now plays well with tools you’re already using, including:
ManyChat – perfect for capturing leads from Instagram or automated DMs
Canva – direct connection for pulling designs straight into your emails
ThriveCart – smoother checkout and sales workflows
Zapier (enhanced) – easier automation with thousands of apps
Shopify – seamless syncing between your store + email marketing
Honeybook – easier client workflows, inquiries, and follow-ups
These alone make Flodesk dramatically more flexible than it used to be and were some of the most highly requested updates from users!
(Oh and that’s another thing… Flodesk is ALWAYS listening to what their users truly need. They have a Flodesk feature request that you can submit your ideas too and trust me, as a Flodesk partner I can confidently say they really do read this and take them into consideration!)
More Advanced (But Still Simple) Automations
What I love so much about the team at Flodesk is that they truly understand what business owners need in terms of email marketing, which is why they’ve been working to upgrade the workflows of their platform so that you can truly create what you need for your business, including:
Multi-step sequences
Branching logic
Nurture funnels
Lead magnet delivery
Post-purchase sequences
And the best part is that you can do alllll of that without needing to look up YouTube instructions every step of the way. It’s all so simple and straightforward, while still feeling robust enough for your business needs!
Stronger Segmentation + Analytics
This is something that Flodesk users have been asking for for a while and like I said – they’re always listening!
One of the first major upgrades that Flodesk announced was the way you can tag, segment, and understand your audience, which is a huge deal for creators, coaches, service providers, and digital product sellers.
Better segmentation = Better personalization = Better email results.
Along with that, they rolled out strong analytic reports so you can have a better understanding of how your emails are performing and how your list is growing.
Templates, Forms, and Pages That Look Like Actual Brand Assets
Flodesk has always excelled at design, but their recent templates and form updates make collecting leads feel elevated, modern, and totally on-brand.
And as a creative, staying on-brand is reallyyyy important. Flodesk knows that and never boxes you into their brand in order to use their features.
I’ve always felt like other platforms are very limited on what you can do when it comes to forms and pages and it just makes everything feel disconnected.
But when you build things on Flodesk, all of your brand assets can feel cohesive, making your audience recognize your brand, regardless of their starting point.
More all-in-one features (without charging like an all-in-one tool)
Lastly, this is where I feel like Flodesk really shines. On most platforms, if you want to access certain features, you typically have to pay more. But Flodesk doesn’t nickel-and-dime you.
Instead, you have 3 pricing tiers you can choose from – each of which include certain things:
Lite ($19/month) – Starts at 0-1000 subscribers | Max of 25,000 subscribers
Includes Unlimited Emails, Unlimited Forms, 1 workflow
Pro ($25/month) – Starts at 0-1000 Subscribers
Includes Unlimited Emails, Unlimited Forms, Unlimited Workflows, 1 Checkout
Everything ($49/month) – Starts at 0-1000 Subscribers
Includes Unlimited Emails, Unlimited Forms, Unlimited Workflows, Unlimited Checkouts
Their pricing is TRULY one of the least inexpensive in the email marketing game, while still being incredibly effective.
It’s rare that you can spend less than $50/month and get all of the features you need!
But it’s not shocking because it all comes back to Flodesk's core value of truly wanting small business owners to win – and they know that if you can have everything you need in one place, you can run your business more efficiently and effectively.
(OH and even better!!! Flodesk offers 25% off your first year if you use a Flodesk Partner link… meaning your subscription on the highest pricing tier could be $25/month starting out 🤯)
Why Flodesk Is Still The Best Email Marketing Platform For Creative Business Owners
Overall, if you’re a creative business owner – whether that’s a copywriter, business coach, graphic or web designer, photographer, or content creator — your email marketing tool matters, because at the end of the day, your emails are an extension of your brand.
And Flodesk continues to prioritize creative entrepreneurs in a way that no other platform does.
So, here’s the gist of why I still recommend Flodesk above everything else:
It’s built with small business owners in mind, not enterprise companies.
It’s visually beautiful, meaning your emails will stand out.
It eliminates tech overwhelm so you actually stay consistent with your email marketing.It gives you powerful features without an overcomplicated interface.
It’s priced fairly and intentionally designed to support small businesses.
It continues to evolve in ways that directly benefit creatives.
But what I really love so much about Flodesk is the heart they have for small business owners and creatives. They’re not necessarily concerned with being the biggest.
They’re simply trying to be the BEST for their ideal user – the creator who wants to connect with their audience, share meaningful content, and build relationships through email.
As someone who spends their days helping business owners use content strategically, that matters to me and it’s why even after the changes — or honestly, especially after the changes — I’m more confident recommending Flodesk than ever before!
So if you have “email marketing” on your business to-do list for 2026, here’s a few resources to help you get started:
(NOTE: This blog post contains affiliate links, which means I could potentially earn a small commission if you use a code or link from this post, but please know that I only ever recommend products or services that I love and have fully vetted!)
New to my world? Nice to virtually meet ya. 👋 I’m Natalie, but everyone calls me Natty (you can too) – blog and email writer for creative business owners and service providers.
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