5 Blogs To Write When You’re Actively Selling, Promoting, or Launching an Offer
If there’s one thing I wish more business owners understood about blogs it’s that they aren’t just for evergreen, educational content. This is often how people view blogs and I understand why – oftentimes, people tell you you should have blog content on your website so you can boost your SEO.
So you start blogging all the educational tips you can think of that relate to your industry.
“5 Tips for Styling Your Instagram Feed”
“How to Plan a Stress-Free Client Experience”
“The Ultimate Guide to Choosing the Right Business Tools”
The classic blog content that, honestly, almost every business owner is writing.
And while there’s nothing wrong with this type of content (and yes, it can help improve your search rankings) blogs don’t have to stop at education. They can (and should!!!) be a sales tool.
That means, in addition to giving your audience value, your blogs can actively support your offers.
But if you’re not sure how to do that, I’ve got you covered. In this blog post, you’ll learn how blogs can help you sell PLUS walk away with 5 blog topic ideas you can use right away!
Why Blogs Aren’t Just For Evergreen Content
Before we really dig into how blogs can help you sell, let’s talk a little more about this idea of blogs being for more than just evergreen content – because it’s an important conversation that’s not talked about enough!
I first want to be clear – there is NOTHING wrong with evergreen blog content. It’s great for attracting new site visitors, building authority, and improving your SEO.
But limiting your blog strategy to purely educational content can mean you’re missing out on one of the most powerful ways blogs can actually drive revenue – and that is supporting your offers.
Beyond just educating your audience and providing value, your blogs give you a chance to:
✔️ Explain why your offer exists and how it solves a problem
✔️ Address common objections or questions before your audience even asks them
✔️ Showcase social proof, case studies, or results from previous clients
✔️ Create content that can fuel your email marketing, social posts, and ads
In other words, your blog can work hard for you during a launch or promotion, guiding your audience from curiosity to conversion without feeling pushy.
How Blog Content Can Help You Sell
When you approach blogging for your business strategically, each post can guide your audience closer to taking some sort of action – whether that’s signing up for your newsletter, booking a call, or actually purchasing an offer.
Here’s how:
Build Trust and Authority
It’s no secret that before someone buys from you, they need to trust you and your blogs give people a chance to do just that!
Blogs give you the space to showcase your expertise, share your unique approach, and prove that you know what you’re talking about – while also providing the education and value that so many people are looking for.
Address Hesitations and Objections (before anyone even says them out loud!)
When you’re selling anything in the online space, it’s perfectly normal for people to have questions, hesitations, and even objections to buying and as a business owner it’s your job to be able to address those.
Many business owners leave it to their sales page to address common concerns or may possibly even wait until someone says something in their DM’s to talk about it, but a well-crafted blog can answer the questions your audience might have before they even ask them!
For example, if you’re launching a coaching program, you could write a blog about “Why Hiring a Coach Can Fast-Track Your Goals” or “Common Mistakes Entrepreneurs Make Without Support.”
By addressing these concerns ahead of time, your audience feels more confident in saying “yes!”
Showcase Your Offers Naturally
One thing about blogs that’s so different compared to social media is that you have a chance to highlight your products or services in context multiple times and in various places without necessarily feeling pushy.
On social media, you typically only have one CTA at the end of your post, but with blogs you can naturally link to your offers whenever it makes sense to.
For example, in this blog post of mine I’m talking about how co-writing sessions are the productivity hack that you didn’t know you needed. In the blog post, I’m sharing genuine value about co-writing sessions work, but ultimately I’m pointing people to my Writer’s Room membership where I host weekly co-writing sessions to help people focus on writing blogs for their business!
Create Evergreen Sales Tools
In the online business world, everyone likes to talk about ways to make passive income, but if we’re being honest, there’s NOTHING passive about most of the things that people talk about!
So I’m not going to say that your blogs can help you make passive sales, but what I will say is that once you write ONE blog post that positions your offer, it can keep working for you indefinitely.
This is another huge benefit of blog content compared to that of social media – while social posts tend to have an extremely short shelf life and will die off within hours of being posted, your blogs can continue to be discovered for months or even YEARS later, sending new leads to your website without you having to lift a finger.
Talk about working smarter, not harder am I righttt?!
Support Your Launches
Lastly, if you run launches in your business throughout the year, blogs can be used as a soft lead-in to your offer.
I’m a big fan of planning your blog content quarterly and one of the first things I always tell people to do when they’re planning their blog content is ask themselves: what’s going on in my business this quarter?
(In addition to these 3 questions as well!)
If your answer involves launching, then you automatically know that your blog content should be related to whatever offer you’re promoting.
Launch-related blog posts should tie directly to the problem your launch solves, share tips that complement your offer, or answer questions your audience is Googling related to your launch topic – all of these topics can position your product or service as the logical next step!
Overall, by approaching blogs this way, you’re no longer writing just for SEO or free advice – you’re creating content that actively supports your business goals and guides your audience down a strategic path to purchase.
5 Blog Topic Ideas To Support Your Offers
Now that you know how your blogs can help you sell, let’s dig into a few blog topic ideas that can help strategically support your offers when you’re actively selling, promoting, or launching them!
The Problem-Solution Post
One of the most direct ways a blog can support your offers is by clearly articulating the problem your audience is experiencing and showing your offer as the solution.
In this post, you could outline the common mistakes people make, then naturally introduce your program as the way to solve them.
This type of post works well because it provides genuine value for your audience, while ultimately positioning your offer as the logical next step, not just another random product.
➡️ Example: 5 of the Spookiest Mistakes You Could Make With Your Blog Content
In this blog post, I’m talking about 5 common mistakes I see people make with their blog content and I’m providing the solution, while also pointing them to my Writer’s Room membership for ongoing blog support!
Case Study or Success Story
Next up are case studies and success story style blogs!
Case studies are a type of blog that every business owner should have on their website because it showcases real results from real clients in a storytelling way!
Case studies essentially help you share testimonials without just plastering quote graphics on your website and instead take a persuasive approach by sharing a transformation story from a real client.
Blogs like this give you a chance to highlight results from your past clients, while ultimately giving your audience a glimpse into what’s possible for them too!
➡️ Example: Case Study from Three Groves Marketing
My Writer’s Room member, Rebecca of Three Groves Marketing, does a GREAT job of writing case studies of her clients! They’re simple and straightforward so that you can see what the project is, the problem her client was facing, how she solved it, and the results that the client received.
Behind-the-Scenes or Process Post
Sometimes before jumping into working with you, people want to see what it’s like to work with you!
What can they expect? What’s your process? How do you communicate with clients?
These are all things that a lot of people secretly wonder, but they might not want to ask out loud and a BTS blog about your services or offer can be a great way to speak to them.
A behind-the-scenes blog allows you to show your expertise, demystify your process, and build trust all while naturally pointing to your offer!
➡️ Example: Nicole Burdick’s BTS blog for her Squarespace Website Design process
This is one of my favorite BTS blogs showing the process of a service because it tells the person exactly what they can expect from the moment they inquire!
(Since writing this, Nicole has moved away from web design and now just offers copywriting, but this is still a great BTS blog example!)
Offer-Centric FAQ or Objection-Handling Post
When promoting or selling, your audience likely has questions or hesitations and addressing them in a blog post can reduce friction and make the buying decision easier.
Because again – there are lots of people out there who are likely wondering certain things, but they might not feel comfortable actually asking them.
So go ahead and do them a favor by simply writing a blog post about it and getting in front of any questions or hesitations that people might have about your offer or services!
➡️ Example: What It’s Like to Be a Writer’s Room Member
This blog post is two-fold: on one hand it shares what it’s like to be a Writer’s Room member, but on the other hand I include my membership FAQ’s so that people can quickly get the answers to things they might be wondering before joining!
Resource Round-Up or “What to Use/Do” Post
Lastly, if your offer involves tools, strategies, or resources, a blog post highlighting these can create excitement and show immediate value.
People LOVE round-up style blogs or blogs that give them tangible resources and this is a great way to connect your recommendations to your offer (or include your offer as one of the resources).
This is another example of how you’re providing genuine value for your audience, while also gently nudging them toward purchasing from or working with you!
Ready to write sales-focused blogs for your website?
Overall, what I want you to know is that blogs aren’t just a long-term SEO play – they’re a versatile tool that can support your business while you’re actively selling or promoting offers!
By strategically creating content that aligns with your offers, addresses objections, and shows results, your blog can help drive sales without feeling pushy.
So the next time you’re launching a product, service, or program and planning content centered around those offers, don’t leave your blog just sitting.
Just like you’d write emails or post on social media to talk about your offers or services, your blog deserves its moment too! Use it to educate, build trust, and guide your audience straight to your offer.
And P.S. This is one of the main reasons that I always stress planning your blog content a quarter in advance.
If you know you have a specific launch or promotion coming up, you can strategcially plan blog topics to support those things and know that you’re creating evergreen value at the same time. A win-win. 👏🏼
But if you don’t have the time or capacity to write blogs for your launch or promotion period, I have just the thing to help – my Press Week service is a done-for-you blogging sprint where you’ll get 6 written blog posts ready to publish in just one week!
So if you’d like to incorporate blog content into your launch strategy, but simply need help doing it, I’ve got you covered. CLICK HERE to learn more about Press Week and let’s get yours on the calendar. ✍🏼