How Becoming a Mom Made Me Rethink My Approach to Content Creation
Last May I was getting ready to celebrate my first Mother’s Day and I was feeling all sorts of emotions and having all kinds of thoughts. My baby was born in April, so he was still FRESH for this holiday, which meant I was truly in the thick of postpartum.
But even being only a month into my new role as mom, I quickly saw the connection between how being a mom is very similar to running a business. Obviously both have very different daily responsibilities, but generally speaking, I could very easily see how they parallel each other.
So, being the person that I am, I wrote everything down and wrapped it all up in a blog post: 8 Lessons I’ve Learned In My First Month of Motherhood That Also Apply To Business.
This May, I’m about to celebrate my 2nd Mother’s Day with my 1 year old, and over the past year SO much has changed in my business – my outlook on business as a whole, my priorities, my offers, and most definitely the way that I create content.
As a blog writer and strategist, I’ve always preached a blogs first, socials second approach and the reason for that is because I want people to experience a way of marketing that doesn’t solely rely on social media.
I want people to know that they’re creating a type of content that will continue to work FOR them overtime, not die off in just a few hours.
I want people to have a foundation for ALL of their content and be able to show up on any platform they prefer consistently, WITHOUT having to start from scratch every time.
I’ve believed in this approach since starting Natty Writes, but since becoming a mom, this has only amplified.
So in honor of Mother’s Day, keep reading for how becoming a mom made me rethink my approach to content creation – and really deepened my belief even more that starting with blogs first really is SO valuable.
3 Ways Becoming a Mom Made Me Rethink My Approach to Content Creation
Time (more importantly, using it wisely)
Before becoming a mom, the world was my oyster. I could spend the majority of my time howeverrrr my little heart desired.
Wanted to sleep in a little later? No biggie! Want to start working at 10am? Glorious. Want to end the day a little early to go to the pool with friends? You’re the boss!
Now? Not so much…
I have a little human that depends on me for quite literally everything and much of my time revolves around his schedule and his needs.
Obviously I knew that would be a big change, but I don’t think I realized how much it would truly impact my working hours. I honestly thought that I would just be able to work during his naptime (to which I also thought would be 2 hours long… *sigh* my son has never taken a 2 hour nap in his life LOL) and that things would be fine!
Narrator: things were not fine.
I quicklyyyyy realized that that’s in fact NOT how my days would look. The time that I had to work on things for my business was very brief. For the first 9 months, I only had childcare 1 day per week for 6 hours.
6 uninterrupted hours to do client work AND things for my business…
Nothing will make you learn how to prioritize and use your time wisely quite like that.
Prior to this mom schedule of mine, I could easily block off hours of my day or week and call it “content time!” and I could use that time to write blogs, newsletters, and even create social media content.
I could also use time after that to edit, revise, and make sure all of the content was PERFECT before publishing.
But now? I don’t necessarily have the luxury of blocking off big chunks on my calendar to devote to content creation for my business alone.
Even though I have more childcare hours now, my working hours are still split between client work and my own work… and God forbid I want to use some of those uninterrupted hours to do something FUN. Like strolling the aisles of Home Goods!
So what’s a girl with limited time to do? Fully commit to creating the content that will keep on giving days, months, and sometimes even YEARS later.
When I became a mom, my BIGGEST priority every single week for my business was blog content. And that’s because a single blog post gave me what I needed to show up everywhere else.
I didn’t abandon social media – I outsourced it. But my social media content always has (and always will) stem from my blog content, whether I’m outsourcing it or not.
I still wrote and sent newsletters almost every week. And just like social content, those stemmed from my blog too.
And maybe the best part of having limited time? It forced me to let go of the pressure to make everything perfect before hitting publish.
You always hear “done is better than perfect,” but as a recovering perfectionist, it’s hard to actually practice that, but once I had this new schedule with only a few hours of dedicated time to truly focus and be uninterrupted (without the hum of the baby monitor beside me), I HAD to commit to this.
I could no longer obsess over the editing phase and instead had to trust that what I had written was good and truly valuable and publish the dang thing!
Of course I would still read through everything I wrote and make sure my spelling, grammar, and formatting was as good as it could be, but that’s about it.
Because the reality is, your blog content (or really content of any kind) isn’t going to help anyone if it’s sitting half-finished in a Google Doc for weeks.
A year into balancing mom life and entrepreneurship, creating consistent blog content remains my one constant. It’s an intentional task that I do in my business every week (and I’m held accountable with co-writing Wednesday inside my membership, The Writer’s Room).
I don’t wait for the "perfect time" to write or publish. I grab the time I do have and make it work.
So, if you’re feeling overwhelmed about fitting blogging into your business, hear me when I say: small, consistent effort beats waiting for a magical free afternoon every time.
Patience (which is admittedly my worst quality)
If I had to pick one thing about myself to change, it would be my ability to be PATIENT and slowwwww dowwwwn. 🐌
(And yes, I do realize the irony in this considering the service I provide in my business requires a lot of it.)
I can’t really explain why, but for much of my life I’ve felt in a constant rush. If I’m not rushing physically, my mind is definitely always turning – constant thinking about what’s next and things I need to do.
If I had to guess, it probably has something to do with my overachieving, must-always-be-productive, nature. (I’m still actively unlearning this, okkkkk!)
To be honest, my lack of patience is something that sort of scared me about becoming a mom. I mean after all, no one wants to be an impatient mother, right?! My biggest fear is creating some sort of unnecessary anxiety within my child that’s caused by MY inability to just slow the heck down!
Not every situation and circumstance in life needs to be treated like a fire drill. Few things are that serious. It’s okay if you’re a few minutes late. (Because let’s be real – my “late” is really still on time.)
So, patience is something I’ve been hyper aware of in this season of life because well, babies NEED you to be patient with them. And you know what else does? Your business.
When I decided to primarily focus on blogging for my business and let all of my other content flow from that, I had to be okay with the fact that I probably wasn't going to experience virality on social media (which prob shouldn’t be the goal anyways) or getting a flood of new followers overnight.
Instead, I had to get comfy with slow and steady growth and truly be patient with what I was building.
When you’re consistently blogging in your business, it’s so easy to hit “publish" and expect an immediate flood of new clients or a huge spike in website traffic and when that doesn’t happen, it’s tempting to feel like you’re doing something wrong (spoiler: you’re not.)
Building a blog that supports your business is a long game.
Just like raising a kid, it’s about showing up over and over again, even when you’re tired and even when the progress feels slow.
Every single blog post that you create is laying a foundation for your business that will continue to work for you overtime and give you the ability to show up on other platforms with consistency and ease.
But yes… it does require patience. It’s not an overnight, viral situation. But I’ll take a slow and steady blog strategy that builds trust and works behind the scenes over chasing trends and trying to outsmart the algorithm any day.
(And if you’re thinking, “ummm, yeah I could use that in my life too” I can help you get started!)
Trust (mostly, trusting myself more than ever before)
Before becoming a mom, I would always hear people talk about “mom instincts,” but you can’t fully understand what someone means by that until you’re a mom yourself.
When I had my baby, I realized how much TRUST is involved – mostly, trust with myself.
Turns out, mom instincts are very real, but learning to trust those is a whole other thing. There’s trusting your instincts, trusting that I am fully capable of raising my baby well, trusting that (even on the days where it really doesn’t feel like it) I’m doing a great job and I’m doing enough.
But it also required me to TRUST that I was capable of doing both – being a mom and building a business. Trusting that the way I approach my marketing can work and I don’t have to do what other people are doing.
Trusting that I have things to say and a unique perspective and value to share. Trusting that the services I provide are needed and important. Trusting that the right people will find me. Trusting that even when there’s other people doing similar things as me, there’s room for me too.
For blogging specifically, this means trusting that even if I’m not seeing instant results, my work is doing something important behind the scenes and it’s for more than just the “now.”
When you decide to implement blogging in your business, it’s so important to understand that every time you hit "publish" on a blog post, you’re building something bigger than that one piece of content.
You’re building authority. You’re building connection. You’re building trust with your audience.
And just like I always have to remind myself in parenting, you’re probably doing better than you think you are. 🫶🏼
So yeah, becoming a mom has changed the way I approach content creation in big and small ways. It’s made me more patient with the process, more intentional with my time, and more trusting of the work I put out there.
Blogging isn’t always fast or flashy, but it CAN be fun (just ask my Writer’s Room members!) and give you a sustainable way to market and grow your business over time.
Just like parenting, it’s about showing up, doing your best with what you have, and trusting that it’s adding up to something meaningful.
Custom Blog Strategy Service for Business Owners
If you’ve been feeling pressure to do more, post faster, or keep up with every trend, maybe what you really need is a slower, steadier foundation and I PROMISE, your blog can be that – I’d love to help you see how!
With my custom blog strategy service, The Manuscript, you get clarity, confidence, and a content plan (that you’re actually EXCITED to use), so you can finally make blogging a consistent and strategic part of your marketing (without the guesswork and burnout).
With your Manuscript, you get:
📞 Kickoff Call to Discuss Your Blog Goals, Audience & Publishing Schedule (so you’re crystal clear on what and who your blog is really for)
🧠 Custom Blog Strategy with Defined Content Pillars & 12 Blog Topics (so you can say goodbye to content overwhelm and hello to a clear roadmap)
🔁 Repurposing Ideas for Other Platforms (so you can get more mileage out of every blog post by turning it into emails, social content, or other marketing materials)
🎥 Strategy Delivered via Loom (so you can have a visual walk-through of your strategy that you can revisit anytime)
💬 30 Days of Slack Support (so that you actually implement your strategy right away and get individualized support and feedback while you do it)
📝 Option to Submit One Piece of Writing for Review Each Week (so you can grow more confident in your writing and publish content that feels aligned, polished, and effective)
New to my world? Nice to virtually meet ya. 👋 I’m Natalie, but everyone calls me Natty (you can too) – blog and email writer for creative business owners and service providers.
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