I Thought Flodesk Was Just Pretty – Here’s What Made Me Stay
When I first started my business in 2022, I knew for a fact that I wanted to have a newsletter for my audience. I had always worked in marketing and I knew the power of email, so it was a no-brainer that it would be something I prioritized for my own business.
As a girlie who never wants to put all of my marketing eggs into the social media basket, I knew that, next to blogging consistently, I wanted to build an email list of loyal people who truly WANTED to hear from me.
Because an email list is much different than a followers list. An email subscriber is like when you meet a new friend and you finally exchange phone numbers after previously just communicating through Instagram DM’s.
It takes the relationship to the next level because it’s essentially them saying, “hey, I like you! I value what you have to say and I want to hear from you more.”
So, knowing that I wanted to have an email list was the easy choice. But then came all of the other decisions, like:
The name – I can’t remember exactly how it happened, but I landed on Notes From Natty pretty quickly! (probably because I’m a sucker for alliteration)
When and how often I’d send it – similar to blogging, I knew that this needed to be something that I do consistently. When it comes to email marketing, people tend to forget about you if you’re sporadic about when you send your emails, so I opted for weekly!
The format / what I would talk about – I follow and teach a “blogs first, socials second” approach, but that applies to email too. EVERYTHING (and I truly mean everything) stems from my blog content. Blogs are the foundation of all of my marketing, so I knew that my newsletter content would be adjacent to my blog content in some capacity.
The email marketing platform – before launching Natty Writes, I had experience with lots of different email marketing platforms, so I knew the ins and outs and pros and cons of a lot of the popular ones you hear about, but I never really *loved* any of them.
There are a lot of options out there when it comes to choosing an email marketing platform – some overly complex, some wildly expensive, and some that look like they were designed in 2008 (and not in a cute, nostalgic way). But once I met Flodesk? It was love at first send.
Many email marketing platforms out there don’t allow for a lot of customization when it comes to fonts and layouts and I was not about to choose a platform that forced my emails to look like everyone else's. 🙅🏼♀️
So that's ultimately why I decided on Flodesk as my platform of choice! It was the “pretty” email marketing platform. But after I started using the platform consistently, I quickly realized it brought WAY more than just aesthetics and those additional features are why I’ve *really* stuck around so long.
In fact, I’ve never even considered switching!! Here’s why ⬇️
5 Reasons Why Flodesk Is The Best Email Marketing Platform For Creative Business Owners
The Easiest Set-Up Ever
I’m a writer, not a tech guru, but when you’re a solopreneur, you have to wear a lot of hats and unfortunately sometimes that hat involves techy things!
Thankfully, with Flodesk, I don’t have to be the smartest person in Silicon Valley to make things work properly. Flodesk makes setting up your email marketing system so simple, it honestly feels too good to be true.
When I first joined, I was able to get everything up and running in under an hour, which included uploading my list, setting up my branding, and even setting up a simple automation to send my freebie.
No complicated tutorials, no frantic Googling, no pulling my hair out trying to figure out where things live in the dashboard. It’s drag-and-drop, clean, and super intuitive. 🙌🏼
Customization That Makes My Emails *Me*
One of the things that I never loved about other email marketing platforms is that you typically couldn’t customize the fonts or colors for your emails and that just felt SUPER annoying to me.
As a business owner, you’re taught to make yourself stand out and creating a brand with unique fonts, color, and other identifiers is one way to do that, but when you can’t find a platform that supports that?! Talk about frustrating!
But Flodesk understands that you want your brand to shine. They know that you don’t just want to send boring, professional looking emails to your audience. And they know that in order for you to truly send emails that feel like ✨YOU✨, then you need to be able to customize things.
With Flodesk, you can upload your logo, fonts, and colors so that all of your emails look like you and keep your brand front and center.
And if you really want to take your emails up a notch, they provide seriously cute templates for you to work from that help your emails stand out in a sea of inbox sameness.
Overall, whether your brand is minimalist and neutral or bold and bright, Flodesk can flex to fit your vibe!
Affordable Pricing (with an emphasis on the small biz owner)
Okay, I’ll be honest - my favorite feature of Flodesk used to be their flat pricing. Meaningggg regardless of your list size and regardless of how many emails you sent per month, your price stayed the same.
But in September 2025, they announced that their unlimited pricing plan was going away. And I get it - businesses have to grow and evolve.
Even though the unlimited price was ending, the way that they did this made me want to stay even more.
They didn’t just send an email and say, “Hey, our prices are increasing next month.”
NOPE. They did it the Flodesk way by:
1) locking in all existing Flodesk members to their unlimited pricing (like WHAT?! How freaking nice of them!!)
2) gave anyone that wasn’t currently a Flodesk member the chance to lock in unlimited.
3) giving plenty of notice and time for people to make their decision (they announced the change in early September 2025 and people have until November 28th to lock in the price!
All of that just goes to show how Flodesk is truly dedicated to small business owners. They don’t just want to be an email marketing platform for the big guys. They want small business to win too!
Which is why even with their price change, the scalable pricing is still insanely affordable for small business owners.
(And to make things even BETTER, you can get 50% off your first year with code ‘NATTY50” or by using this link!)
Beautiful Forms That Actually Convert
In the online business world, you come across a LOT of opt in forms and tbh, a lot of them look super clunky. It’s like you’re being asked to enter your info into a spreadsheet from 2006.
Well, Flodesk forms are not that! Their forms are clean, on-brand, and easy to set up. Because again, they know that it’s important for your brand to shine through in all that you do.
Whether you want a pop-up form on your website, an inline form on a landing page, or a full-page opt-in, Flodesk has options that look like they were made by a professional designer – when in reality, it’s just a drag and drop builder that you can customize with just a few clicks.
For me, setting up an opt-in form for a freebie used to be one of those tasks I’d procrastinate forever, but with Flodesk, I actually look forward to creating them because they’re SO simple and SO pretty to make!
And I’ve noticed that beautiful design = more sign-ups because people feel more confident entering their email when it doesn’t feel sketchy or outdated.
Sales Pages That Keep Things Simple
Lastly, can we just talk about this one feature that doesn’t get nearly enough love?!
With Flodesk, you can build sales pages directly inside the platform, which is a GAME CHANGER if you’re launching something, like a paid offer, a course, a workshop, etc. and don’t want to fuss with a whole separate page on your website!
You can create a clean, high-converting page with your branding, copy, and opt-in or purchase form, all without needing any other tools.
It’s ideal for quick launches, special promotions, or just keeping things easy-breezy without having to sign up for another third-party platform!
Overall, Flodesk takes the cake for email marketing platforms in my book.
While the platform might not be for everyone, if you’re a creative, service provider, or small business owner who wants an email marketing platform that’s equal parts gorgeous and functional, I can’t recommend it enough!
If you’re just starting out with email marketing or you’re looking to switch platforms for something more affordable, aesthetic, customizable, and easy to use (or all of the above), then it’s a no brainer!
Get 50% off your first year on Flodesk with code ‘NATTY50’ or use this link!
Need more email marketing resources? I’ve got ya covered!
(NOTE: This blog post contains affiliate links, which means I could potentially earn a small commission if you use a code or link from this post, but please know that I only ever recommend products or services that I love and have fully vetted!)
New to my world? Nice to virtually meet ya. 👋 I’m Natalie, but everyone calls me Natty (you can too) – blog and email writer for creative business owners and service providers.
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