How Your Blog Content and Social Media Content Should Work Together
As a blog writer and strategist for creative business owners, one of the things I constantly preach is that you have ZERO control over Instagram (or other social media platforms) which means that you’re really at the mercy of the app working properly.
It’s for this very reason that I will continue to preach the importance of OWNING your content and making sure it’s being housed in a place where you have ultimate control.
So how exactly do you do that? Your website - but more specifically blogs on your website!
Why Having a Website Still Matters as a Business Owner in 2026
I can’t tell you how many people I talk to who say “oh gosh, don’t look at my website!” or “I haven’t updated my website in such a long time.” 😳
And I get it - your website might feel like the last thing that needs your attention because social media has become so prevalent.
But I’m here to tell you that your website and the content on your website is no longer the thing that you can keep overlooking.
When everything else disappears (like Instagram) your website will be the thing that’s still there waiting for you.
It’s kind of like in high school when your best friend ditched you for a season to date the boy that definitely wasn’t good enough for her. Who was there when he broke her heart? YOU!
Well, your website is your new bestie and it’s time to start treating her as such. The way we do that is by putting her FIRST.
How Your Blog and Social Media Content Should Work Together
What’s interesting is that a lot of people seem to avoid implementing blogs in their business because they view the content on their website and the content on their social media as two different things.
And maybe you can relate to that…
But I’m here to tell you that couldn’t be further from the truth!
Your blog content and your social media content ARE NOT separate and the reason for that is because regardless of the topics you’re creating content around, they all should come back to your ONE main message.
Will you have different topics for each of your platforms? Probably! But every single content piece, whether that’s a blog post, an email or a social post, should link back to your main message.
For example, my main message is that blogs aren’t dead and that people need them in their business! To get this message across, I create blog content centered around this main message every single week and all of those blogs guide what I post on social media and what I say in my weekly newsletters.
When you embrace the fact that your blog content and your social media content are perfect partners (like PB&J) then you’ll likely find that your ENTIRE content creation process is 10x easier because you aren’t creating from scratch every single time.
Instead, your long form content (aka your blogs) guide the rest of what you do and everything automatically feels much more cohesive for your audience!
When I talk to people who like the idea of blogs for their business, but are still a little hesitant, I often find that it’s because they’re thinking of their content like this:
They see all of their content as separate buckets, so it feels extremely overwhelming to create and keep up with.
But here’s how you can think of your content instead:
When your main message remains center stage, the rest of your content will stem from that!
How To Repurpose Blog Content For Social Media
To take this process even further, here’s what can happen when you start with your blog content first:
One blog post alone has the potential to become 8+ content ideas for other platforms, including social media.
So, if you’ve been believing that blog content in your business is something completely separate from everything else, hopefully now you can see how it’s the very opposite!
There is a way for blog content in your business to be the very thing that guides the rest of what you do and makes the rest of your content creation easier.
They are THE thing that can provide ultimate value for your audience while also driving sales.
Ready to adopt the Blogs First, Socials Second Approach?
If you’re tired of reinventing the wheel with your social media content and are ready to have a solid system you can follow to show up on social media consistently (without it overwhelming you), my Blogs First, Socials Second Workshop is for you!
In the workshop, you’ll learn:
✔️ Why Creating Social Media Content Feels So Overwhelming
This is likely THE reason showing up consistently on all the platforms you *want* to be on feels nearly impossible.
In the workshop, we’ll unpack what’s actually causing the overwhelm (hint: it’s not that you’re bad at content) and why starting with blogs instantly removes so much of that pressure.
✔️ The Content Marketing Funnel That Makes Content Creation as a Whole 10x Easier
I’ll walk you through the exact content funnel I teach my clients and Writer’s Room members – the one that connects your blog, email, and social content so you’re not constantly reinventing the wheel.
When your content works together instead of separately, content creation becomes faster, easier, and way more strategic!
✔️ How To Start With Blogs First and Use Them To Guide What You Create For Social Media
This is where we get tactical! You’ll learn how to take one blog post and naturally turn it into multiple social content ideas without forcing it, overthinking it, or feeling like you’re repeating yourself. This is the foundation of creating content that actually lasts longer than 24 hours.
✔️ Live Demo
This is the part I’m most excited about! You’ll watch me walk through the Blogs First, Socials Second process in real time so you can see exactly how it works – from blog post to social content plan.
✔️ Hot Seats
With your workshop ticket, you’ll get the chance to submit one of your blog posts for the chance to have it workshopped live!
I’ll show you how I’d pull social content ideas directly from it so you can see what this process looks like applied to real business content (not just examples).
✔️ Q + A
And lastly, there will of course be time for you to ask all your questions about blogging, repurposing, content planning, or making this approach work inside your specific business model. This is your space to get clarity and leave knowing exactly what your next steps are!
New to my world? Nice to virtually meet ya. 👋 I’m Natalie, but everyone calls me Natty (you can too) – blog and email writer for creative business owners and service providers.
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