The Top 5 Blogs Every Business Owner Should Have on Their Website
If I’ve heard it once, I’ve heard it a thousand times… “I just don’t know what to blog about!” I hear this allll the time from business owners and most of the time it’s people in the exact same scenario: they want to start blogging for their business because they know it’s important, but they get stuck on what topics to choose.
And if you’re first starting out, I totally understand why. Because honestly, there are TONS of different topics you could choose, so how do you go about choosing which ones to write first?
If you can relate to that, know you’re not alone. But also know that you don’t have to stay stuck in that cycle of not knowing what to write about.
If you’re starting your business blog from scratch, there’s 5 key blog topics that you can start with – in fact, EVERY business owner should have these 5 topics on their website. And no, they aren’t random filler ideas.
Each one serves a purpose in your marketing, from building trust to answering objections to helping your audience finally say, “Yep, this is the person I want to work with.”
5 Blog Topics Every Business Owner Should Have on Their Website
Your Origin Story
Listen, people buy from people and while your tagline or elevator pitch might be cute, nothing connects with your audience like your why.
An origin story blog is your chance to tell the story of how you got started, what experiences shaped your business, and why you care about serving your clients in the way that you do.
The purpose of your origin story blog is about letting people peek behind the curtain of your business and learn more about the person behind the brand.
This type of blog instantly makes you more memorable, while also building trust, because when people know your story, they start to understand what drives you and that creates connection.
Behind-the-Scenes of Your Process
This one is a game-changer for your more analytical buyers – the ones who need to know exactlyyyy what’s going to happen before they hit “buy now” or “book here.”
Think of it as giving your audience a behind-the-scenes tour. Step-by-step, what does it actually look like to work with you? From the first inquiry email to the final deliverable, walk them through your process so they know what to expect!
This type of blog does two things:
It builds confidence because people can visualize the process before they even reach out.
It helps shorten the sales cycle. By answering the unspoken “what’s this actually like?” question up front, you get your potential clients one step closer to saying yes.
(P.S. Nicole Burdick has a stellar example of a process blog on her site if you want to see what this can look like in action!)
FAQ About Your Core Offer
If there’s one thing I want people to understand, it’s that your blog isn’t just for educational content. Your blog can (and should) also help you SELL!
And one of the best ways to use your blogs to help you do that is by creating FAQ style blog posts for your offers.
Because let’s be real – if you sell anything, then there’s a good chance you get hit with the same handful of questions over and over again.
Questions like: “How much does it cost?” or “How long does it take?” or “What’s included?”
Instead of repeating yourself a million times, you can turn those FAQs into a blog post and send it directly to people when they ask!
The best part is that when you put your FAQ’s into a blog, it gives you more space than your sales page or social media captions to fully unpack your answers, which means you can walk through examples, add visuals, and even address objections you know are floating around in your potential client’s head.
Your Take on a Common Industry Belief or Misconception
This is your hot take moment, but don’t just stir the pot for the sake of it. Pick a belief or misconception in your industry that you truly feel strongly about, and then share your perspective.
When you do this well, you position yourself as a thought leader and you’re not just repeating what everyone else is saying. Instead, you’re adding your own lived experience and expertise to the conversation.
For example, my hot take on SEO challenges the super common belief that blogs only exist for search rankings, when really, blogs can also serve as content hubs, sales tools, and idea generators.
So what’s something you hear in your industry that makes you want to scream “WAIT, that’s not the whole story!”? That’s your blog topic.
Reasons to Hire You / Mistakes People Make Before Hiring You
Think of this blog as part educational, part sales. It’s a way to help your audience understand the value of your offer and to clear up the misconceptions that might be holding them back from investing.
One way to approach this is to highlight mistakes people make before hiring you. For example, a wedding photographer might write a blog like, “3 Mistakes Couples Make Before Hiring a Photographer (and How to Avoid Them).”
Another way is to focus on the benefits of hiring you, like: “5 Reasons to Hire a Copywriter Before Your Next Launch.”
(Here’s a real life example that I’ve personally written!)
Both approaches accomplish the same thing: you’re educating your reader, showing them what’s possible with the right support, and gently nudging them toward working with you.
The Easiest Way To Launch Your Business Blog
So, if you’ve yet to start a blog for your business because you “don’t know what to write about” , steal one of these ideas to get you started!
OR if you want to knock them out all at once, my one-week blogging sprint was made for you.
With my Press Week service, you’ll get 6 strategy-driven blog posts in just 5 days so you can hit the ground running and start putting blogs first, socials second. 🎉
New to my world? Nice to virtually meet ya. 👋 I’m Natalie, but everyone calls me Natty (you can too) – blog and email writer for creative business owners and service providers.
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