How This Pinterest Manager Went From Having 2 Blogs On Her Website In 2 Years to Blogging Weekly
If you’ve ever wanted to start blogging for your business, there’s a good chance you’ve *attempted* it, but then it went a little something like this…
You wake up on a Monday morning and declare it’s the week you’re FINALLY going to start a blog for your business. You create a new Google Folder and with excitement title it “Blogs!”. You open a blank Google Doc feeling inspired to start writing and then… nothing, nada. Just you, a blank screen, and a blinking cursor staring back at you.
In the moment you might think, “okay, no big deal. I’m just not feeling creative right now.” But then weeks go by. And you still haven’t written a single blog post. Then those weeks turn into months and those months into years and suddenly you realize that “start a blog” is still sitting on your business to-do list.
If you can relate to that, just know you aren’t alone and nothing is wrong with you. You’re not a bad writer and you ARE cut out for this whole blogging thing.
This scenario is exactly what my friend and Writer’s Room member, Sarah Latorre was feeling just a few short years ago. She has been EXACTLY where you are. But now, she’s cranking out a blog, a newsletter, AND 2-3 social posts every single week without breaking a sweat.
Soooo, what changed? Keep reading to find out!
About Sarah Latorre: Pinterest Manager and Strategist
First things first, before diving into exactly what changed Sarah’s content trajectory, I want to introduce you to her!
Sarah is a Pinterest Manager and Strategist that helps business owners and content creators build sustainable visibility without the constant hustle of chasing trends or posting 24/7.
Her whole approach to marketing is rooted in the idea that your content should keep working for you long after you hit publish.
Which, if you're picking up what I’m putting down, sounds a wholeeee lot like the "blogs first, socials second" philosophy we live by around here. So naturally, she was a perfect fit for The Writer's Room!
If you’re reading this and thinking, “ermmmm, what’s that?”, let me explain!
What is The Writer’s Room?
The Writer's Room is a done-with-you blog writing membership for business owners who are ready to make blogging a real, sustainable part of their marketing without trying to do it allllll alone.
Inside the membership, you get the structure, support, and (most importantly) the feedback to actually feel confident hitting publish on your blog posts!
Think of it as your built-in accountability partner, brainstorming buddy, and blog coach all rolled into one, with weekly feedback available so you're never guessing whether what you wrote is any good.
Sarah’s Life Before Joining a Blog Writing Membership
Before joining The Writer's Room, Sarah had exactly two blog posts on her website… and they were two years old. 🫣
Blogging felt overwhelming, she didn't feel like she knew how to actually write a blog, and honestly, she wasn't even sure how blogging would help her business in the first place.
Sound familiar? That’s where so many business owners get stuck and never move forward!
They know they should be blogging because they know the benefits of it. They’ve heard about the SEO results that come with it, they know the power of owning their content, and they know it’s a better use of their time than constantly chugging out short-form content every single day.
But the “how” is what stops them before they even start. And honestly, I really do understand that!
When it comes to blogging for your business, there’s so many “right” ways you can do it and if you try to do them all, you’ll 100% get overwhelmed and feel stuck.
Some people tell you to do keyword research first and only blog about topics that perfectly align with what people are searching for. (This is not how I go about things because I believe blogs matter for wayyyy more than just SEO purposes. I explain more about that here!)
Other people tell you to create blog sales funnels that only allow you to create content that leads to the sale of one specific offer.
Others tell you to write 10-20 very specific and strategic blog posts and that’s all you’ll ever need.
And none of those approaches are “wrong.” I simply teach something totally different for blogging in your business! I call it a Blogs First, Socials Second approach to content marketing and it’s exactly what it sounds like. You create your blog content first and you let everythinggggg else flow from that.
(If you want a deeper dive into that approach, you can click here!)
It’s because of committing to that approach that Sarah’s life and business changed drastically.
What Changed Once Sarah Joined The Writer’s Room
Once Sarah joined The Writer’s Room, everything started to shift.
She started attending Co-writing Wednesday where she would write one piece of blog content weekly. From there, she would submit her content for feedback to yours truly, which gave her the confidence to actually put her writing out into the world instead of second-guessing every sentence and never publishing it.
💬 In her own words, Sarah said: "Before joining the Writer's Room I would've never believed I'm writing a blog a week."
Now, she gets legitimately excited to sit down and write her blog every single week because she knows that that singular piece of content will be the thing that fuels what she creates everywhere else.
Not only does she have a blog post ready to publish on her website, but she also has a topic for her email newsletter, a foundation for 6-8 new Pinterest pins, and ideas for social content.
All from just a single blog post?!?!
What Sarah’s Life Looks Like as an Ongoing Member
Two years later, Sarah is still an active member in The Writer’s Room and these days, she’s doing much more than just consistently blogging.
She has an entire content routine that’s simple, sustainable, repeatable, and dare I say FUN?!
As mentioned, she's writing a weekly blog, a newsletter, AND posting 2-3 social media posts every week, and it's all WAY easier because she has a stockpile of blog content to pull ideas from.
Choosing to write blogs FIRST has made everything else (yes, even social media even though it sounds counterintuitive) feel more manageable and consistent!
But the wins go way beyond just "having more content."
Sarah shared that she's experienced:
✔️ Easier social media content creation
✔️ More confidence in her writing in all aspects
✔️ More consistency with content creation in general
✔️ Stronger messaging and brand voice across her business as a whole
💬 She also said something that might be the biggest win of all: she feels more like an expert in her industry since she started blogging.
That's the REAL magic of long-form content – it doesn't just market your business. It sharpens how you think and talk about your own expertise.
Here's how Sarah put it herself:
💬 "I joined the Writer's Room to get help figuring out how to blog, and it has actually helped me feel more confident in my knowledge and what I have to offer clients. I feel more like an expert in my industry since I started blogging!
If you're considering blogging for your business, the first step should be joining the Writer's Room. You don't have to figure it out on your own!
The Writer's Room provides a supportive space to ask questions, get feedback, and bounce ideas off others. Also, Natty's 'blogs first, socials second' approach is THE BEST for making content creation manageable. Come blog with us!"
Want to join the best blog writing membership out there?
Sarah's story isn't a rare, lightning strikes once kind of thing. It's what happens when you stop trying to figure out blogging on your own and get real support and feedback instead. If two blog posts from two years ago turned into a weekly writing habit for Sarah, imagine what it could do for YOU!
The Writer’s Room is ALWAYS open so if you’re ready to make blogging a real, sustainable part of your marketing and get accountability, feedback, and a writing community along the way, CLICK HERE to learn more.
When you enroll in The Writer’s Room, you get:
✍🏼 Weekly Co-writing Wednesday Calls (to hold you accountable for consistent blog writing in your business)
📝 Weekly Feedback Accessibility (so you can feel confident in your content creation before you press publish)
👥 Slack Community (for access to other members to brainstorm, support, provide feedback, etc.)
🎉 Quarterly Blog Content Planning Party (so you can have a strategic blog plan ready to implement)
Done-with-you Blog Writing Membership FAQ
Will I get personalized blogging support in the membership?
While this isn’t a 1:1 coaching container, with your membership, you have the ability to submit ONE written piece of content PER WEEK to receive feedback before publishing.
All feedback is personalized and custom to the writing that you submit so that you can tailor your blogging approach to your unique business needs.
With the weekly feedback accessibility and the Slack community, you’ll feel seen, supported, and never left to figure it all out alone.
How much time does this take each week?
Less than you'd think! The Writer's Room is built to save you time, not add to your plate. The only fixed commitment is the weekly Co-Writing Wednesday session – everything else flexes around your schedule. Most members spend about 1-2 hours a week in the membership between writing, feedback, and community!
I'm brand new to blogging – is this still for me?
Absolutely! You don't need an existing blog, a content calendar, or even a topic list to get started. Whether you're just dipping your toes in or you've been on-again-off-again with blogging for years, The Writer's Room meets you where you're at and helps you build a writing habit that actually sticks!
I already have a blog for my business – how does The Writer's Room support that?
Even better! If you've already got a blog going, The Writer's Room helps you take it from "I post whenever I remember to" to an actual strategy.
You'll get a dedicated planning session each quarter to map out strategic blog topics with intention, weekly Co-Writing Wednesdays to keep you consistent, and feedback on your posts so you can fine-tune your voice and messaging over time.
Plus, your blog becomes the launchpad for everything else, so your existing content gets a whole lot more mileage!